There is so much information out there on what is happening with social media/ especially twitter. Here is a resource as to what is happening with twitter and business. http://cli.gs/7r24JJ
Once you make the leap and start with twitter I highly recommend the most comprehensive Guide to Twitter I've found: http://cli.gs/MZyhLa
This link tells you who you are following that is not following you back and the opposite: http://friendorfollow.com/
Wishing you all the success you are willing to work for!
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