As the owner of a Gift & Incentive program I study people's reactions to gifts. I've made it my business to learn that as Linda Lynwander of NewJersey.com put it in this article;
" When I was a newlywed and even after, I'd try to get the perfect present for my in-laws. It never happened. Again and again, I'd wind up returning all those sweaters, slippers, hats. I never got it right.
Sometimes I'd try for whimsy (the gadget that instantly iced your cocktail glasses, the automatic card shuffler); at other times I'd get something kind of personal. It became a bigger and bigger challenge, and after awhile I began to take it personally. I mean, sure, sometimes you deserve to stand in a long line with your after-Christmas returns because whose fault was it in the first place that you thought that garish tie was kind of cute? But I'm talking decades of mistakes here.
Why did it happen year after year?...........
I've come to realize it's really a gift to have the gift of knowing what to give. Most of us can't get it right because we're thinking of what we personally would want when we approach the store counter. " click here to read full article.
Knowing what to give depends upon the knowing that person. My kids and I played a game called Apples to Apples over the Christmas holiday and once again winning this game depended on how well you knew the other players likes and dislikes.
My business thrives on the fact that we don't always know what our clients, family and friends would like so let's let them choose for themselves; hence the reason I started The Closing Touch - the ultimate gift - the gift of Choice!
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