Social media big winner in marketing mix
Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair.
Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.
Read full articel on www.emarketer.com
Showing posts with label loyalty. Show all posts
Showing posts with label loyalty. Show all posts
Tuesday, September 22, 2009
Saturday, August 15, 2009
Customer Loyalty Begins with Experience
So, Why Isn’t Everyone Doing This?
— Posting from my iPhone at LAX. I’m flying Virgin America today for the first time, and I’m waiting at the gate to board a flight to JFK/New York City.
I’m already impressed. When I walked up to the ticket counter, hip music was playing. The counter is lower than other airlines, so you don’t perceive a barrier between you and the ticket agent.
After my bags were checked, the agent stepped from behind the counter to hand me a boarding pass and point me to security. The way she handled ...
Tuesday, July 28, 2009
Three keys to successful recognition programs
Looking for recognition ideas that get results?
The most common characteristics of high-ROI recognition programs — regardless of their monentary value — are their spontaneity and perceived value by employees themselves.
In reality, the cost of some of most effective spot awards and bonuses often amount to less than 1% of base pay — and the awards don’t even have to be given in cash.
Less sense of entitlement
1. Creativity is crucial
2. Make it personal
3. Add structure
Read the full article by Bill Meltzer:
Three keys to successful recognition programs
The most common characteristics of high-ROI recognition programs — regardless of their monentary value — are their spontaneity and perceived value by employees themselves.
In reality, the cost of some of most effective spot awards and bonuses often amount to less than 1% of base pay — and the awards don’t even have to be given in cash.
Less sense of entitlement
1. Creativity is crucial
2. Make it personal
3. Add structure
Read the full article by Bill Meltzer:
Three keys to successful recognition programs
Wednesday, July 22, 2009
Customer Loyalty Reward Programs: A Way to Increase Revenue
So, what can we learn from these examples? First, it’s a great idea to offer a customer loyalty/reward program. It’s less costly to keep current clients than it is to find new ones. Add to that the idea that you should try to capture all of the business you can get from your current clients and you’ve got the foundation for a loyalty program.
Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t understand it. Moreover, you don’t want to create a plan that is costly.
Third, create a program that can’t be hi-jacked. Consider the Panera example. The loyalty card was too easy to duplicate so someone did. Unfortunately, there are unscrupulous people out there.
Interestingly, participation in loyalty/reward programs is up in this recession. According to Colloquy research,
“U.S. consumer participation in rewards programs is on the rise across all demographic segments, . . . Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases.“
What does this tell us? That using loyalty/reward programs can be an effective strategy for increasing revenues even in a recession.
Excerpt from Small Business Trends article by By Diane Helbig read the full article here ... http://cli.gs/Rz0T62
Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t understand it. Moreover, you don’t want to create a plan that is costly.
Third, create a program that can’t be hi-jacked. Consider the Panera example. The loyalty card was too easy to duplicate so someone did. Unfortunately, there are unscrupulous people out there.
Interestingly, participation in loyalty/reward programs is up in this recession. According to Colloquy research,
“U.S. consumer participation in rewards programs is on the rise across all demographic segments, . . . Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases.“
What does this tell us? That using loyalty/reward programs can be an effective strategy for increasing revenues even in a recession.
Excerpt from Small Business Trends article by By Diane Helbig read the full article here ... http://cli.gs/Rz0T62
Friday, June 12, 2009
What is the purpose of The Closing Touch?
What is The Closing Touch?
The Closing Touch is the ultimate way to give a gift. Everyone likes to choose their own gifts and The Closing Touch offers you the opportunity to give exactly what the recipient wants through a unique Gift & Incentive Program.
We will assist you with Customer Retention, Rewards, Referrals as well as Employee & Sales Incentives.
Benefits
1) You choose the price of the gift card. There are over 10 different collections to choose from.
2) The recipient chooses the gift that they want from the collection.
3) The gift is shipped directly to the recipient.
4) The cost of shipping is included on the gift card.
5) This program is simple and easy to use! No more guessing, gift receipts or travelling to return unwanted gifts. Give exactly what they want…hassle free!
We are launching a new website for http://www.theclosingtouch.com/ on June 15, 2009. Become a Fan of Facebook Page http://cli.gs/dGRAM0 to be kept updated.
Take a few minutes to answer our simple survey and as a Thank You, we'll enter you into a draw for a $400 gift card so you can experience the simplicity of our program first hand by clicking on http://cli.gs/Rb5YX6
Wednesday, June 3, 2009
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