STUDY: Time Spent on Social Networks Has Tripled

Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.

As users spend more time on social networks, advertisers are starting to take notice and move their campaigns to social networking sites. According to Nielsen, the online advertising spending on top social networks and blogs was estimated at $108 million for August 2009, a 119% increase over August 2008 figures.



Full article by by Christina Warren on www.mashable.com