Most Effective Advertising Online In 2012 [Infographic]

via bitrebels.com

Great infographic that explains the value of email marketing. Both the time of day and the day of the week matter. If 95% of emails are considered spam, do you know how to ensure your email is part of the 5%?

Get the What Matters Now ebook (and spread it)

by SethGodin

We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team.

On this page you will find some links where you can find the ebook, along with a few of the books the contributing authors have written. (Download it here). All Squidoo royalties from this page go to charity...

The authors that have contributed to the freebook have written other books here is the list:

Click through to see the plexo

Choosing the Right Social Media Tools for Your Business [Video]

Staying on top of Social Media tools is a huge undertaking and I prefer to watch those that are leading the way and read their reviews. Then I choose which to test for myself. It's been said that "experience is the best teacher"; while I subscribe to the school of thought that "wisdom learns from other's experience".

All parents hope their child would be willing to learn from their experiences, that is after all why we walked both ways uphill to school barefoot. I do believe we can save a lot of time and money from learning who to follow and allow to influence our decisions. Mashable.com has proven to be an invaluable resource time and again as I keep up on whats happening in the wonderful world of Social Media.

Enjoy this video and article I found on the Mashable site. It is a daunting task to filter through and determine which Social Media tools are best suited for your business.



I encourage you to get started...pick one venue and build your web footprint!

Happy marketing!

STUDY: Time Spent on Social Networks Has Tripled

Social networking usage by Americans continues to soar. According to a new report from The Nielsen Company, Americans spent 17% of all their Internet time using social networking sites. This was nearly triple the time spent a year ago.

As users spend more time on social networks, advertisers are starting to take notice and move their campaigns to social networking sites. According to Nielsen, the online advertising spending on top social networks and blogs was estimated at $108 million for August 2009, a 119% increase over August 2008 figures.



Full article by by Christina Warren on www.mashable.com

Social Media is where you'll find your customers

Businesses spend billions on marketing to reach customers. When I decided to launch my retail business online, I did the research. Where are people today? Online!! How do I reach these people - marketing! Therefore, people + internet = social media. Now wading through the numerous social networks to find and transition leads to customers is a little more complicated and time consuming, thats where over 20 years of business and technology experience comes in....stay tuned for The Social Marketing Touch! In the meantime, enjoy this video:

10 Ways Twitter will Change American Business

What is your stance on marketing online? What is social media? Have you watched a teenager lately? I've had the privilege of raising a generation that cannot comprehend how we operated in the past. They live on Facebook, Cell Phones and all other forms of Social Media. They are our future leaders.

Amazon.com has created 6 Malls of America (based on volume) in the past 3 years and we haven't taken notice because it happened online. If that had happened with brick and mortar we would all know about it.

We at The Closing Touch will utilize every aspect of Social Media and provide the details on how it grows our business with you. Enjoy this great Time article about Twitter!

http://www.time.com/time/specials/packages/completelist/0,29569,1901188,00.html