by SethGodin
We want to shake things up. More than seventy extraordinary authors and thinkers contributed to this ebook. It's designed to make you sit up and think, to change your new year's resolutions, to foster some difficult conversations with your team.
On this page you will find some links where you can find the ebook, along with a few of the books the contributing authors have written. (Download it here). All Squidoo royalties from this page go to charity...
The authors that have contributed to the freebook have written other books here is the list:
Tuesday, December 15, 2009
Monday, November 30, 2009
Positive start for U.S. shopping season
Online retailers await ‘Cyber Monday'
"Online sales on Thursday and Friday, however, rose 11 per cent to $913-million, according to data released Sunday by comScore, an Internet research firm.
According to preliminary figures released Saturday by ShopperTrak, a research firm that tracks more than 50,000 outlets, sales rose 0.5 per cent to $10.66-billion Friday, compared with a year ago. That was on top of a 3 per cent increase last year."
Read full report from The Globe and Mail - The Associated Press
"Online sales on Thursday and Friday, however, rose 11 per cent to $913-million, according to data released Sunday by comScore, an Internet research firm.
According to preliminary figures released Saturday by ShopperTrak, a research firm that tracks more than 50,000 outlets, sales rose 0.5 per cent to $10.66-billion Friday, compared with a year ago. That was on top of a 3 per cent increase last year."
Read full report from The Globe and Mail - The Associated Press
Saturday, November 7, 2009
Presenting Gift Giving by The Closing Touch
A presentation on the innovative gift giving experience that is unique to The Closing Touch. We realize every touch with a customer/employee is an opportunity to create a special memory.
Tct Sept09
View more presentations from The Closing Touch.
Friday, November 6, 2009
Choosing the Right Social Media Tools for Your Business [Video]
Staying on top of Social Media tools is a huge undertaking and I prefer to watch those that are leading the way and read their reviews. Then I choose which to test for myself. It's been said that "experience is the best teacher"; while I subscribe to the school of thought that "wisdom learns from other's experience".
All parents hope their child would be willing to learn from their experiences, that is after all why we walked both ways uphill to school barefoot. I do believe we can save a lot of time and money from learning who to follow and allow to influence our decisions. Mashable.com has proven to be an invaluable resource time and again as I keep up on whats happening in the wonderful world of Social Media.
Enjoy this video and article I found on the Mashable site. It is a daunting task to filter through and determine which Social Media tools are best suited for your business.
I encourage you to get started...pick one venue and build your web footprint!
Happy marketing!
All parents hope their child would be willing to learn from their experiences, that is after all why we walked both ways uphill to school barefoot. I do believe we can save a lot of time and money from learning who to follow and allow to influence our decisions. Mashable.com has proven to be an invaluable resource time and again as I keep up on whats happening in the wonderful world of Social Media.
Enjoy this video and article I found on the Mashable site. It is a daunting task to filter through and determine which Social Media tools are best suited for your business.
I encourage you to get started...pick one venue and build your web footprint!
Happy marketing!
Thursday, October 29, 2009
About 80% of online retailers predict growth this holiday season.
In a recent article by The Wall Street Journal-Geoffrey A. Fowler it is stated that:
The Web is shaping up to be one of retail's bright spots this holiday season, thanks in part to a new take on an old-fashioned retail idea: good service.
At a time when traditional retailers are being ultra conservative, many Web sites have been spending to make shipping times faster, consumer-generated reviews better, and to offer new features such as online layaways. Amazon.com Inc. is rolling out more "frustration-free" packages that replace hard-to-open plastic clamshells; eBay Inc. is highlighting merchants with the best ratings; and Sears Holdings Corp. is launching online layaway.
In contrast, many traditional retailers have cut way back on inventory levels and holiday staffing, hoping to avoid the massive profit-eroding discounts of last holiday season.
Neiman Marcus, for instance, has slashed merchandise orders more than 20%. Saks Inc. has cut its merchandise by about 20%, but provides access to its web site at cash registers so clerks can help customers locate merchandise online.
Click here to read the full article...
The Web is shaping up to be one of retail's bright spots this holiday season, thanks in part to a new take on an old-fashioned retail idea: good service.
At a time when traditional retailers are being ultra conservative, many Web sites have been spending to make shipping times faster, consumer-generated reviews better, and to offer new features such as online layaways. Amazon.com Inc. is rolling out more "frustration-free" packages that replace hard-to-open plastic clamshells; eBay Inc. is highlighting merchants with the best ratings; and Sears Holdings Corp. is launching online layaway.
In contrast, many traditional retailers have cut way back on inventory levels and holiday staffing, hoping to avoid the massive profit-eroding discounts of last holiday season.
Neiman Marcus, for instance, has slashed merchandise orders more than 20%. Saks Inc. has cut its merchandise by about 20%, but provides access to its web site at cash registers so clerks can help customers locate merchandise online.
Click here to read the full article...
Wednesday, October 7, 2009
Are you convinced of the need for Social Media?
Social Media....the buzz, the confusion, the variety and the Choice!
After spending over 20 years in the technology field, I decided to build my own website to promote my existing Gift & Incentive business online. Now everyone knows that the place to build retail businesses right now is online, correct?
In fact I was introduced to the S-Curve of technology - a theory by Harry S. Dent when I first began with an online business in 1999 and as predicted by this theory Internet shopping has passed the 10% mark in the past 10 years. Therefore, over the next ten years we are going to be witnesses to incredible growth.
With my product offering in the Gift & Incentive market and experience with website development from my full time job at a website solution company Lone Wolf Real Estate Technologies, I decided to launch a website. Next came the marketing research...social marketing that is. I reviewed all the traditional marketing methods and put my plan together to begin with the less expensive social media arena.
After many, many hours I learned some incredible lessons about social networking and believe I was born for this time in history. Social marketing is nothing more than relationship building! This has always been and will always be the root of sales; customers are people that need to be respected, appreciated and provided with a value in order to part with their hard earned money.
There are incredible resources available to learn where and how to begin your path of creating a web footprint, regardless of your industry. I know the first thing I do when I meet a prospective client or source is to search them online to check their reputation. Have you checked yours? What does the first page of the searches tell you about your company?
Creating loyal customers is part and parcel of brand recognition, integrity and the relationship building. Customers purchase based on trust. I encourage you to do your homework, check out some of these resources and become proactive about your reputation. It won't consume you if you understand the big picture and know where to start and what to spend your time on.
I recommend reading this USA Today Article about More marketers use social networking to reach customers!
1) Chris Brogan is a NYT and WSJ best selling author for his book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com.
Here is a link to one of Chris's articles; Starting Your Social Media Case
2) Seth Godin's latest book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008. Seth writes the most popular marketing blog in the world;
is the author of the bestselling marketing books of the last decade;
speaks to large groups on marketing, new media and what's next;
and is the founder of Squidoo.com, a fast-growing recommendation website.
Here is an excerpt from his blog; "Connecting people to people. Over and over again, that's what lasts online. Folks thought it was about technology and it's not."
3) Social Media training; that's right if you don't know where to begin, ask someone. Invest your money in someone that has done the research and let them shortcut your learning curve and teach you what works. Your future is in your hands! Feel free to contact me for direction and encouragement, it really is not difficult to maintain if you are setup correctly and ready to recognize that an hour a day online marketing is a fundamental part of business.
Wishing you all the success you are willing to work for!
After spending over 20 years in the technology field, I decided to build my own website to promote my existing Gift & Incentive business online. Now everyone knows that the place to build retail businesses right now is online, correct?
In fact I was introduced to the S-Curve of technology - a theory by Harry S. Dent when I first began with an online business in 1999 and as predicted by this theory Internet shopping has passed the 10% mark in the past 10 years. Therefore, over the next ten years we are going to be witnesses to incredible growth.
With my product offering in the Gift & Incentive market and experience with website development from my full time job at a website solution company Lone Wolf Real Estate Technologies, I decided to launch a website. Next came the marketing research...social marketing that is. I reviewed all the traditional marketing methods and put my plan together to begin with the less expensive social media arena.
After many, many hours I learned some incredible lessons about social networking and believe I was born for this time in history. Social marketing is nothing more than relationship building! This has always been and will always be the root of sales; customers are people that need to be respected, appreciated and provided with a value in order to part with their hard earned money.
There are incredible resources available to learn where and how to begin your path of creating a web footprint, regardless of your industry. I know the first thing I do when I meet a prospective client or source is to search them online to check their reputation. Have you checked yours? What does the first page of the searches tell you about your company?
Creating loyal customers is part and parcel of brand recognition, integrity and the relationship building. Customers purchase based on trust. I encourage you to do your homework, check out some of these resources and become proactive about your reputation. It won't consume you if you understand the big picture and know where to start and what to spend your time on.
I recommend reading this USA Today Article about More marketers use social networking to reach customers!
1) Chris Brogan is a NYT and WSJ best selling author for his book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com.
Here is a link to one of Chris's articles; Starting Your Social Media Case
2) Seth Godin's latest book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008. Seth writes the most popular marketing blog in the world;
is the author of the bestselling marketing books of the last decade;
speaks to large groups on marketing, new media and what's next;
and is the founder of Squidoo.com, a fast-growing recommendation website.
Here is an excerpt from his blog; "Connecting people to people. Over and over again, that's what lasts online. Folks thought it was about technology and it's not."
3) Social Media training; that's right if you don't know where to begin, ask someone. Invest your money in someone that has done the research and let them shortcut your learning curve and teach you what works. Your future is in your hands! Feel free to contact me for direction and encouragement, it really is not difficult to maintain if you are setup correctly and ready to recognize that an hour a day online marketing is a fundamental part of business.
Wishing you all the success you are willing to work for!
Tuesday, October 6, 2009
OfficialWire: Four Tips For Effective Social Media Use
There is no question about it- social media are changing our lives. Here are four tips on the effective use of social media for individuals and companies
Social media loosely defines all types of communications channels where the contents are created and shared by the people. There are so many types of social media- blogs, flickr and other photo-sharing media, YouTube, LinkedIn, Multiply, Twitter, Facebook, MySpace, Digg, etc. They have become so ingrained in people’s daily lives and in our society that they really are changing the way people communicate and even how they live their lives.
There are so many uses for social media, and individuals and companies decide how they can really benefit from them. Here are some of the things people should consider doing to maximize the full potential of social media:
Read full article by Lawrence Perry
Social media loosely defines all types of communications channels where the contents are created and shared by the people. There are so many types of social media- blogs, flickr and other photo-sharing media, YouTube, LinkedIn, Multiply, Twitter, Facebook, MySpace, Digg, etc. They have become so ingrained in people’s daily lives and in our society that they really are changing the way people communicate and even how they live their lives.
There are so many uses for social media, and individuals and companies decide how they can really benefit from them. Here are some of the things people should consider doing to maximize the full potential of social media:
Read full article by Lawrence Perry
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