Tuesday, September 22, 2009

Customer Acquisition and Retention Top Priorities - eMarketer

Social media big winner in marketing mix

Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair.

Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession.

Read full articel on www.emarketer.com

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